Parsempo Ltd., an Israeli startup specializing in digital signage software, has received an investment from Adways Ventures, a subsidiary of Japan’s Adways Inc. This funding aims to support the development and expansion of Parsempo’s SaaS platform, which offers comprehensive tools for content management, advertising optimization, and programmatic ad integration in the digital signage sector.
Addressing Key Challenges in Digital Signage
Parsempo’s platform is designed to tackle common issues faced by digital signage operators, including:
- Unclear Advertising Effectiveness: The software provides high-precision performance measurements using data and AI, offering real-time insights into audience engagement and demographics.
- Underutilization of Data: By leveraging data-driven analytics, Parsempo enables users to optimize content and advertising strategies effectively.
- Complex Manual Operations: The platform allows for simplified operations through applications accessible from various devices, streamlining content creation, scheduling, and system maintenance.
Strategic Investment to Propel Growth
The investment from Adways Ventures is set to accelerate Parsempo’s growth and enhance its capabilities in the digital signage market. This collaboration will facilitate further research and development, aiming to deliver innovative solutions that meet the evolving needs of retailers and advertisers.
About Parsempo Ltd.:
Founded in 2018 and based in Jerusalem, Israel, Parsempo Ltd. focuses on developing SaaS solutions for digital signage, offering tools for content management, advertising optimization, and programmatic ad integration.
About Adways Inc.:
Established in 2001 and headquartered in Tokyo, Japan, Adways Inc. is a global company specializing in mobile and internet advertising, app development, and operates one of Japan’s largest affiliate service networks.
