Parsempo Ltd., an innovative startup specializing in digital signage solutions, has announced a strategic partnership with UNICORN Inc., a subsidiary of Japan’s Adways Inc. This collaboration aims to deliver an advanced advertising platform tailored for retail media, integrating cutting-edge digital signage capabilities.
Addressing Challenges in Digital Signage
The digital signage market is experiencing significant growth, driven by increasing demand in retail environments such as supermarkets and electronics stores. Despite this expansion, many digital signage systems face challenges, including:
- Lack of Measurable Advertising Effectiveness: Difficulty in accurately assessing the impact of displayed advertisements.
- Underutilization of Data: Inadequate use of consumer data to inform content and advertising strategies.
- Manual and Complex Operations: Reliance on labor-intensive processes for content management and system maintenance.
Innovative Solutions by Parsempo
Founded in 2019 and a member of the Nielsen Innovation Lab, Parsempo has developed a comprehensive SaaS platform designed to overcome these challenges. The platform offers:
- Video Analytics: Real-time analysis of audience engagement and demographics.
- Content Creation and Management: Tools for efficient production and scheduling of advertising content.
- Programmatic Advertising Integration: Seamless connection to automated ad buying systems for targeted campaigns.
Synergistic Collaboration with UNICORN
By integrating Parsempo’s software with UNICORN’s advertising platform and camera-equipped Android devices, the partnership enables:
- Real-Time Audience Insights: Collection of data on viewership, including duration, count, age, and gender, while adhering to privacy regulations.
- Data-Driven Ad Delivery: Utilization of audience data to optimize ad placements and content relevance.
- POS Data Integration: Correlation of advertising exposure with sales data to measure and enhance campaign effectiveness.
Empowering Retailers and Advertisers
This collaboration empowers retailers and advertisers to transition from traditional, manual operations to a data-driven approach, enhancing the efficiency and impact of in-store advertising. The integrated solution simplifies the management of digital signage networks, provides actionable insights, and facilitates targeted advertising strategies.
For more information on this partnership and the solutions offered, please visit UNICORN’s official announcement. 株式会社アドウェイズ
About Parsempo Ltd.: Established in 2019, Parsempo is dedicated to enabling digital signage owners to manage screens, create engaging experiences, measure performance, and monetize through programmatic transactions within a scalable platform.
About UNICORN Inc.: A wholly-owned subsidiary of Adways Inc., UNICORN focuses on developing new services in the ad-tech domain, offering one of Japan’s largest fully automated marketing platforms with over 1.5 trillion monthly impressions.
