We’re thrilled to share that Parsempo has recently been highlighted by DOOH.co.za, a leading authority in digital out-of-home (DOOH) advertising news.
In their recent article titled “What is Parsempo and How is This Platform Being Used to Enhance Audience Measurement in South Africa?”, DOOH.co.za explores how Parsempo is transforming the digital signage industry through innovative audience measurement solutions.
Parsempo leverages cutting-edge technology backed by Nielsen. Our advanced solutions offer accurate, real-time insights into audience behavior and engagement by incorporating artificial intelligence, machine learning, and sensory fusion technologies.
Key topics covered in the article include:
- Indoor vs Outdoor Media Measurement: Understanding the unique challenges and methodologies required for accurately measuring engagement across different environments, including malls, airports, retail spaces, and public outdoor locations.
- Overcoming Mobile Data Limitations: Addressing inaccuracies and privacy concerns of mobile-based measurements through sensory-based technologies that capture precise viewer positioning and actual engagement metrics.
- Enhanced Engagement Analysis: Utilizing technologies like computer vision, facial detection, heat mapping, and vehicle detection to achieve highly granular insights into audience demographics, emotional engagement, dwell time, and consumer behavior.
- Programmatic Advertising Evolution: The growth of programmatic advertising in South Africa, emphasizing the shift towards selling audiences rather than locations, thereby significantly increasing the value and effectiveness of digital signage campaigns.
Parsempo is revolutionizing audience measurement and empowering media owners and advertisers to optimize operational costs, maximize engagement, and unlock substantial revenue opportunities. Discover the full story on DOOH.co.za here.
Interested in leveraging Parsempo’s technology for your business? Contact us to learn more about our solutions.
