We are excited to announce that Parsempo was recently featured in an insightful article by DataRoot Labs, exploring our innovative approach to automating and democratizing the digital signage and digital-out-of-home (DOOH) industries with artificial intelligence.
DataRoot Labs highlights how Parsempo has developed the world’s first end-to-end automation platform that simplifies and enhances digital signage experiences. Our advanced AI-powered platform allows any screen in public or business spaces to become a smart, interactive, and revenue-generating asset for screen owners.
Key points covered in the article include:
- Bridging Industry Gaps: Addressing existing inefficiencies in the digital signage market, such as manual content management, costly setups, and fragmented stakeholder communication, through an automated, user-friendly solution.
- Democratizing Digital Signage: Enabling users, regardless of their technical background or budget size, to set up, manage, and monetize digital screens efficiently and economically.
- Empowering Through Data and Automation: Utilizing advanced data sensors and real-time analytics powered by AI, Parsempo helps businesses optimize their screen usage, enhance viewer engagement, and unlock additional revenue streams through targeted advertising.
- Revolutionizing the User Experience: Transforming digital screens into dynamic, interactive platforms rather than passive displays, increasing their value and effectiveness within omni-channel marketing strategies.
Parsempo is reshaping the future of digital signage by providing powerful tools that simplify complexity, reduce costs, and drive meaningful audience interactions. Read the full article on DataRoot Labs here.
Interested in exploring how Parsempo can transform your digital signage experience? Contact us today!
Parsempo Ltd., an innovative startup specializing in digital signage solutions, has announced a strategic partnership with UNICORN Inc., a subsidiary of Japan’s Adways Inc. This collaboration aims to deliver an advanced advertising platform tailored for retail media, integrating cutting-edge digital signage capabilities.
Addressing Challenges in Digital Signage
The digital signage market is experiencing significant growth, driven by increasing demand in retail environments such as supermarkets and electronics stores. Despite this expansion, many digital signage systems face challenges, including:
- Lack of Measurable Advertising Effectiveness: Difficulty in accurately assessing the impact of displayed advertisements.
- Underutilization of Data: Inadequate use of consumer data to inform content and advertising strategies.
- Manual and Complex Operations: Reliance on labor-intensive processes for content management and system maintenance.
Innovative Solutions by Parsempo
Founded in 2019 and a member of the Nielsen Innovation Lab, Parsempo has developed a comprehensive SaaS platform designed to overcome these challenges. The platform offers:
- Video Analytics: Real-time analysis of audience engagement and demographics.
- Content Creation and Management: Tools for efficient production and scheduling of advertising content.
- Programmatic Advertising Integration: Seamless connection to automated ad buying systems for targeted campaigns.
Synergistic Collaboration with UNICORN
By integrating Parsempo’s software with UNICORN’s advertising platform and camera-equipped Android devices, the partnership enables:
- Real-Time Audience Insights: Collection of data on viewership, including duration, count, age, and gender, while adhering to privacy regulations.
- Data-Driven Ad Delivery: Utilization of audience data to optimize ad placements and content relevance.
- POS Data Integration: Correlation of advertising exposure with sales data to measure and enhance campaign effectiveness.
Empowering Retailers and Advertisers
This collaboration empowers retailers and advertisers to transition from traditional, manual operations to a data-driven approach, enhancing the efficiency and impact of in-store advertising. The integrated solution simplifies the management of digital signage networks, provides actionable insights, and facilitates targeted advertising strategies.
For more information on this partnership and the solutions offered, please visit UNICORN’s official announcement. 株式会社アドウェイズ
About Parsempo Ltd.: Established in 2019, Parsempo is dedicated to enabling digital signage owners to manage screens, create engaging experiences, measure performance, and monetize through programmatic transactions within a scalable platform.
About UNICORN Inc.: A wholly-owned subsidiary of Adways Inc., UNICORN focuses on developing new services in the ad-tech domain, offering one of Japan’s largest fully automated marketing platforms with over 1.5 trillion monthly impressions.
Parsempo Ltd., an Israeli startup specializing in digital signage software, has received an investment from Adways Ventures, a subsidiary of Japan’s Adways Inc. This funding aims to support the development and expansion of Parsempo’s SaaS platform, which offers comprehensive tools for content management, advertising optimization, and programmatic ad integration in the digital signage sector.
Addressing Key Challenges in Digital Signage
Parsempo’s platform is designed to tackle common issues faced by digital signage operators, including:
- Unclear Advertising Effectiveness: The software provides high-precision performance measurements using data and AI, offering real-time insights into audience engagement and demographics.
- Underutilization of Data: By leveraging data-driven analytics, Parsempo enables users to optimize content and advertising strategies effectively.
- Complex Manual Operations: The platform allows for simplified operations through applications accessible from various devices, streamlining content creation, scheduling, and system maintenance.
Strategic Investment to Propel Growth
The investment from Adways Ventures is set to accelerate Parsempo’s growth and enhance its capabilities in the digital signage market. This collaboration will facilitate further research and development, aiming to deliver innovative solutions that meet the evolving needs of retailers and advertisers.
About Parsempo Ltd.:
Founded in 2018 and based in Jerusalem, Israel, Parsempo Ltd. focuses on developing SaaS solutions for digital signage, offering tools for content management, advertising optimization, and programmatic ad integration.
About Adways Inc.:
Established in 2001 and headquartered in Tokyo, Japan, Adways Inc. is a global company specializing in mobile and internet advertising, app development, and operates one of Japan’s largest affiliate service networks.
We’re thrilled to share that Parsempo has recently been highlighted by DOOH.co.za, a leading authority in digital out-of-home (DOOH) advertising news.
In their recent article titled “What is Parsempo and How is This Platform Being Used to Enhance Audience Measurement in South Africa?”, DOOH.co.za explores how Parsempo is transforming the digital signage industry through innovative audience measurement solutions.
Parsempo leverages cutting-edge technology backed by Nielsen. Our advanced solutions offer accurate, real-time insights into audience behavior and engagement by incorporating artificial intelligence, machine learning, and sensory fusion technologies.
Key topics covered in the article include:
- Indoor vs Outdoor Media Measurement: Understanding the unique challenges and methodologies required for accurately measuring engagement across different environments, including malls, airports, retail spaces, and public outdoor locations.
- Overcoming Mobile Data Limitations: Addressing inaccuracies and privacy concerns of mobile-based measurements through sensory-based technologies that capture precise viewer positioning and actual engagement metrics.
- Enhanced Engagement Analysis: Utilizing technologies like computer vision, facial detection, heat mapping, and vehicle detection to achieve highly granular insights into audience demographics, emotional engagement, dwell time, and consumer behavior.
- Programmatic Advertising Evolution: The growth of programmatic advertising in South Africa, emphasizing the shift towards selling audiences rather than locations, thereby significantly increasing the value and effectiveness of digital signage campaigns.
Parsempo is revolutionizing audience measurement and empowering media owners and advertisers to optimize operational costs, maximize engagement, and unlock substantial revenue opportunities. Discover the full story on DOOH.co.za here.
Interested in leveraging Parsempo’s technology for your business? Contact us to learn more about our solutions.
Parsempo was listed in the extensive annual smart city innovation report composed by the Samuel Neaman Insititute for the Israeli Ministry of Science and Technology.
A key takeaway for further advancement of smart city infrastructure outlined in the report states that
“There is a need to create innovation teams in the local authorities. One or two people will run the process of innovation in every municipality.
Training is now provided by the Bloomberg Foundation, which educates dedicated innovation teams Acting under the mayor.
The team’s role in addressing urban challenges is usually multi-departmental, and are required to create work processes and solutions for them.
The problem is evident in small municipalities where there are significant challenges and limited resources.
It is necessary to establish teams in every authority, even if it consists of one person who manages urban innovation and knowledge not only of the technological tier but also of the metropolitan tier.”
To read the report, follow this link. (Hebrew)
Parsempo is excited to announce that we have been selected for the first cohort of the 2020 Techstars Tel Aviv Accelerator program.
Techstars is a global network that allows entrepreneurs to introduce new technology onto the market regardless of where they choose to live. With dozens of mentor-led acceleration programs on offer and thousands of startup projects active all over the world, Techstars supports entrepreneurs on their business journey – all the way from the flash of inspiration to IPO. Techstars Venture, the accelerator’s venture capital fund, has invested in companies like Digital Ocean, Uber, and Sendgrid.
Less than 1% of companies that applied for this opportunity were accepted, and we are honored to have been chosen for this elite network.
You can read more about the program in the official press release from Techstars.
The Covid-19 virus is spreading across the world and many industries are feeling its effects including the users of Digital Signage and DOOH.
Improving the bottom line
Retail, Hospitality, Transportation, Travel and Commercial real estate are verticals that have ground to a halt incurring substantial losses that will take years to recover.
These verticals are heavy users for the Digital Signage and DOOH space and coming out of this crisis will require a hard look at recurring expenses for the software components that run their Signage networks.
The common pricing strategy for a typical signage software solution can cost up to a ridiculous amount of $130 per screen per month with a long list of hidden costs associated with ongoing maintenance and operations like content creation, integrations, and customizations for internal signage applications as well as trained sales professionals and back-office processes needed to facilitate the sale of advertising on DOOH.
These verticals are now realizing that although Digital Signage and DOOH are an integral part of their communication strategy they cannot afford to incur all these hidden expenses which reduce their bottom line.
Over the past few weeks, players in these verticals have been canceling contracts with veteran signage companies offering managed services and niche solutions and are now seeking new cost-effective Digital Signage and DOOH management alternatives that reduce their operational expenses and maximize their ROI.
Decline of touch based signage
Have you ever sat down at a restaurant and were handed a tablet powered menu that didn’t look super clean? How about self-service kiosks in QSR?
These are just a few examples from the hospitality industry and you can find many more in others. Among the many types of bacteria that are found on these screens, you can find Enterococcus faecalis, Staphylococcus and now the added risk of COVID-19. Health experts are warning the public to sterilize these displays before using them which in many cases requires the allocation of additional resources to adhere to these recommendations.
According to Professor Bill Keevil, a virologist from the University of Southampton, the virus can survive on the screens for several days at a time – meaning it could be easily transmitted from person to person if they are not wiped down.
There are many more effective methods to interact with visual information on these displays without all that unnecessary exposure by leveraging vision, Bluetooth, and speech recognition technologies that do not require any physical interaction with potentially contaminated screens to create smarter and safer cities.
Creating additional revenue opportunities
Digital signage and Digital Out Of Home (DOOH) displays provide their owners with the potential of generating passive revenue through monetization of “ad space” on their screen. Much like online publishers who sell ad space in video streams and banner placements on their websites and apps.
Many verticals are starting to realize the potential of creating these new alternative revenue-generating engines such as evident in the recent adoption of this medium by ride-sharing giants Uber and Lyft.
Traditionally this has been a complicated process as outlined in 2017 by global visual retail director Jose Avalos, from Intel’s Internet of Things Group.
Allowing digital signage networks to offer a viable alternative to traditional advertising is at the heart of the first. It’s still very difficult for brands to buy advertising on a digital network,” says Avalos. “In the US, if you want to send a message and you want to use television, you [have to] spend a lot of money, but you buy a Superbowl ad and then everybody can see it. But if you want to buy a campaign over digital signage networks you have to make 50 different phone calls. You have all these fragmented networks. If we can solve this issue… then we would see a lot more dollars flowing into digital signage.
Parsempo is launching an end to end solution that tackles these key challenges to dramatically reduce the cost of ownership and improve the ROI so that these businesses can leverage their infrastructure to create engaging experiences for their customers, commuters, and visitors through a single intelligent self-service platform.